Val The Spa Gal Wellness One Step at a Time

I am consumed with all things creme brulee. Whether it’s the one the Santa Fe Italian bistro Pranzo serves, with a perfectly browned paper-thin crust that conceals the warm licentious cream underneath, or whether it’s in my shampoo, body scrub, or hand lotion—doesn’t matter. Even as I write this blog, I am inhaling Laura Mercier’s Creme Brulee Souffle right out of the jar. I also have a Yankee Candle Creme Brulee votive burning two feet away from me, on top of my filing cabinet. I’d pawn a pair of Ugg boots to get my hands on anything creme brulee.

I am a sucker for the decadent food category when it comes to body products. I coat my legs with The Body Shop’s Chocomania Beautifying Oil, lather my bath sponge with Philosophy’s Cinnamon Buns Shower Gel, and drop my Caramel and Toffee Fizz Bath Bomb from Lush Cosmetics in my bath.

Is there a psychological component to my attraction to sweet food items in my body products and home scents? I did a little Internet research and found not just an article on the subject, but a term for how businesses capitalize on people like me. “Nebulization Technology” is the science behind converting fragranced oils into dry vapors. The article explains that, upon inhaling something pleasant, the limbic area of the brain wakes up and immediately associates positive emotions connected to those scents—such as baking chocolate chip cookies as a kid, or devouring warm buttered popcorn during a favorite movie.

According to Air Essentials, a company involved in “scent branding,” experiments have shown that enticing the nose can boost sales. They claim a rise of 33 percent in sales for H.H. Gregg, an appliance company, when they gently introduced the scent of apple pie and sugar cookies into their remodeled stores. Cinnabon and KFC are known for pumping artificial shnoz enticers that mimic real food, through special mechanisms, such as vents, to lure customers in.

When I first moved to Santa Fe, I dated a geologist who suffered from anosmia—the inability to detect scent. He visited me one day when I was working at Ten Thousand Waves, and on that day a fire had broken out in one of the massage rooms. We were all nearly choking from the smell. He smelled nothing. Then it hit me that without my sense of smell, not only would creme brulee fail to allure me, but my life could be endangered.

If you crave any particular food scent, let me know. And if you can recommend a product along this line, even better! Meanwhile, I’ll be spritzing Bodycology’s Vanilla Cupcake Fragrance Mist on my pillow before nodding off tonight.

Today’s Tip

One of my latest loves is Laura Mercier’s Creme Brulee Sugar Scrub. It comes with a cute little plastic scooper, but I just dig in with my fingers. After all, with what she charges to indulge CB addicts ($36 for a 12-ounce jar), I don’t even want one sugar granule lost to a scooper. This scrub is very thick and rich. It borders on gooey and requires a lot of water for easier application.